Certified Prevention Specialist CPS Practice Exam

Which prevention approach highlights the fact that the majority of the public do not engage in certain behaviors?

1. Social Norms Marketing

2. Peer Counseling

3. Information Dissemination

4. Community Outreach

The correct answer is: Social Norms Marketing

The choice that identifies the prevention approach emphasizing that the majority of the public do not engage in certain behaviors is indeed Social Norms Marketing. This approach is based on the understanding that individuals often overestimate the prevalence of risky behaviors within their peer groups, which can lead to normative misperceptions. By providing accurate data showing that the majority of people actually do not engage in those behaviors, Social Norms Marketing aims to correct these misconceptions and promote healthier behaviors by reinforcing the idea that most people make positive choices. The other approaches, while valuable in their own right, do not specifically focus on the public's engagement with certain behaviors in the same way. Peer Counseling typically emphasizes support and advice-sharing among peers, Information Dissemination focuses on the distribution of knowledge and awareness rather than perceptions of behavior, and Community Outreach is broader, often aimed at engagement and resource availability rather than correcting misperceptions about behavioral norms.